年份 / YEAR
2020
项目性质 / CATEGORY
Commercial
创作方向 / DISCIPLINES
3D 视觉
3D Visual
平面设计
Graphic
呈现方式 / FORMAT
Still
沈万三 IP 角色提案
Shen Wansan Brand Character Proposal
参与沈万三品牌提案中的三维视觉制作，以传统人物特征与吉祥文化符号为基础，通过角色建模、材质与视觉呈现，探索更亲和、年轻的 IP 形象表达。
3D visual development for the Shen Wansan brand proposal, translating traditional character features and cultural symbols into a more approachable and contemporary character through modeling, materials, and visual presentation.
项目小结
PROJECT NOTE
本项目为团队完成的品牌提案，角色视觉方向由插画主管主导。本人负责三维建模、材质、灯光、渲染、构图、后期与动画，并参与部分平面视觉输出。
This was a collaborative brand proposal. The character's visual direction was led by the illustration lead. I was responsible for 3D modeling, materials, lighting, rendering, composition, post-production, and animation, while also contributing to selected graphic outputs.